10 web design tips for small businesses

Small businesses can be successful in web design by following some simple tips. In order to make the most of your web presence, it’s important to focus on web design, web development and web marketing. By paying attention to these three areas, you can create a website that looks great and helps you reach your business goals. Here are ten tips to get you started:

1. Make Sure Your Web Design Is Mobile-Friendly

Small businesses need to make sure their web design is mobile-friendly if they want to stay competitive. With so many people using smartphones and other mobile devices

2. Use Web Analytics To Track Web Traffic And Conversions

Small businesses need to track web traffic and conversions in order to gauge the effectiveness of their web design. Web analytics tools can help you do this by providing data on web page views, time spent on site, bounce rate and conversions. This data can be used to improve your web design so that it is more effective in driving web traffic and conversions.

3. Keep It Simple – Don’t Overcomplicate Things With Too Many Bells And Whistles

Small businesses often make the mistake of trying to do too much with their web design. They think that by adding more features and widgets, they will be able to capture more attention and interest from potential customers. However, in reality, this often has the opposite effect. Too many features can actually overwhelm visitors and make it difficult for them to find the information they are looking for. Keep your web design simple and straightforward, and focus on the most important elements.

4. Create A Call To Action That Encourages Visitors To Take The Next Step In Their Journey

A call to action is an important part of web design, and it’s something that small businesses should focus on. Your call to action should encourage visitors to take the next steps in their journey, whether that’s signing up for a newsletter, making a purchase, or scheduling a consultation.

5. Add Video Content To Your Website

Small businesses can give their web presence a boost by adding video content to their website. Video content is an effective way to communicate with customers and can help with web marketing efforts. Videos can be used to promote products and services, provide customer testimonials, or demonstrate how a product or service works.

6. Optimise Your Website For Search Engines

Optimising your website for search engines is a key part of improving your web presence. By ensuring that your website is well-indexed by search engines, you can make sure that potential customers are able to find you easily. There are many things you can do to improve your website’s basic SEO, however it is better to get SEO Professionals to take care of this for you as they will be able to ensure that all the key optimization techniques are used.

7. Use Web Forms To Collect Information From Potential Customers

Online web forms allow web site visitors to provide you with information about themselves without having to pick up the phone. This can be extremely valuable in helping you determine if a potential customer is worth pursuing and an easy way for you to collect the relevant information from potential customers.

8. Leverage The Power Of Social Media

Small businesses can improve their web presence by leveraging the power of social media. By using social media platforms such as Facebook, Twitter, and Instagram, small businesses can reach a wider audience, establish industry authority and generate more leads.

9. Use Modern Fonts And Graphics

The web is a noisy place. If you’re small business, you need to stand out in order to attract new customers. One way to do this is to use modern fonts and graphics in your web design. This will help your website look fresh and unique, and it will also help it stand out from the competition.

10. Always Be Testing And Tweaking Your Web Design To See What Works Best

Websites are a dynamic medium, and that means they’re always changing. As you learn more about your audience and what appeals to them, you should be constantly testing and updating your business website.


Web design can be a complicated web to tackle on your own. Fortunately, there are many web design tips that small businesses should follow when creating their website for success. The 10 web design tips listed above include information about web design, web development and web marketing so you know the most important aspects of what you need to focus on in order to have a successful website. Web design is not a one-time job, it’s an ongoing process that should be tweaked and tested regularly to make sure you’re getting the most out of your web presence. Use the tips listed above as a guideline to help improve your web design and create a website that looks great, functions well and helps you and your business succeed.

For more info on a winning web design project, check out our Web Design Free Guide Here or if you are looking for friendly advise or chat about your web site. Get In Touch

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